The Rise of Nezha 2: A Global Phenomenon!

Originating from China, the wave of Eastern mythology is taking the world by storm! As of 19th,February, Nezha 2 has climbed to the 8th position on the global box office chart, becoming the first animated film in Chinese history to surpass 10 billion yuan in ticket sales. This remarkable achievement signifies the powerful rise of Chinese cultural IPs, with domestic animation making waves internationally, akin to the legendary “Magic Silk”and “Fire Wheels.”

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Starting from 13th February, Nezha 2 began screening in multiple countries and regions, including Australia, the United States, New Zealand, Singapore, Malaysia, Indonesia, and the Philippines, breaking nearly 20 years of overseas screening records. The film even lit up the big screen in Times Square, New York City!

Nezha 2-New York

On TikTok, the #Nezha topic has garnered over 200 million views, with countless fan creations springing up. From the #Nezha2Challenge, where fans showcase their transformations, to tutorials on recreating the “Underwater Hell”special effects makeup, the buzz is unstoppable, propelling Nezha into global stardom!

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In just eight days, Nezha 2’s blind boxes have smashed the 10 million mark in sales! The merchandise surrounding Nezha 2 has sparked a buying frenzy across Southeast Asia, bringing Eastern mythology into the global spotlight.

nezha2-Peripheral products are hot

Since the release of Nezha 2, the demand for merchandise has been through the roof. The comments section on social media has turned into a giant wish list, with fans clamoring for everything from blind boxes to plush toys. The variety of merchandise includes blind boxes, trading cards, plushies, figurines, film cards, refrigerator magnets, badges, stickers, and more, with many items selling out almost instantly.

In Southeast Asia, the collaboration between Pop Mart and Nezha 2 has created a buying frenzy for figurines across major platforms. The unboxing videos on TikTok are flooded with comments from eager fans asking where they can get their hands on these products. The excitement for Nezha is palpable!

Nezha2 figure

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According to the “2024 Southeast Asia Trendy Toy Consumption White Paper,”two major trends are emerging in the region:

Cultural Fusion Appeal: 72% of post-95 consumers believe that “Eastern mythical elements combined with cyberpunk design”are the most attractive features.

Emotional Spending Surge: The average annual spending on trendy toys has reached $287, with a 210% increase in the repurchase rate for figurines compared to three years ago.

“Where there is no path ahead, I will forge a way; where there is injustice, I will turn the tide.”This embodies Nezha’s indomitable spirit and his courage to defy fate. It also reflects the powerful desire of Chinese cultural IPs to make their mark on the world stage!

As we transition from a manufacturing powerhouse to a beacon of cultural soft power, we see a remarkable shift. From budget-friendly crazes to the output of emotional value, China is stepping into the limelight, with games like “Black Myth: Wukong”and Nezha 2 leading the charge.

If you’re looking for authentic Nezha 2 blind boxes, figurines, and other merchandise, look no further! SourcingYuan is here to help you with a one-stop procurement service and Global Logistics, delivering straight to your door. Just reach out, and let’s make your Nezha dreams come true!