Guangzhou is renowned as the core of watch wholesale in China, and the Zhanxi Watch Market shines brightly as a gem in this bustling wholesale landscape. The watch – wholesale industry here traces its roots back to 1987. Today, nine buildings line the street, housing over 2,000 shops that engage in lively watch trading every day. Among them, the Zhanxi Watch Market and the South Watch Center are the most representative wholesale venues. Although these markets are located on the same street and share some similarities, newer markets like the South Watch Center are more modern and offer a more pleasant shopping environment.

Key Points for Purchasing

1.The Subtle Price Differences

In the Zhanxi Watch Market, the price differences among various merchants’ watches are actually quite small. Due to the fierce competition in the watch – wholesale industry, many shops strive to secure orders with low – profit prices. Generally speaking, the price adjustment range is between 2% and 3%, and at most, it won’t exceed 5%. If you ask for a 20% discount right away, merchants can easily tell that you’re new to the market. They may initially quote a high price and then allow you to bargain. Therefore, it’s crucial to have a clear idea of prices when making inquiries to avoid revealing inexperience.

2.Building a Good Relationship with Shop Owners

Nowadays, the watch industry falls within the realm of fashion. Establishing a good relationship with shop owners is of great significance. In this way, shop owners will be more willing to show you the latest watch models. Getting new models in advance enables you to gain a competitive edge in the market and earn more profits.

3.Quick Inspection and Trust – building

Don’t spend too much time carefully inspecting products in the store. In most cases, just confirm that the quality is basically okay. You can make an agreement with the shop owner that if any problems are found within 3 – 5 days, the merchant should replace the product, and write this agreement on the receipt. Spending a long time checking in the store may make the shop owner think you’re difficult to deal with, which will affect future cooperation.

Price Ranges and Selection of Quality Suppliers

1.Judging the Reasonable Price Range

The price range of watches is quite wide. For purchasers, choosing products within an appropriate price range is very important. If a store’s watch quotations range from 10 yuan to 200 yuan, it means that its supply sources are relatively scattered, the minimum order quantity (MOQ) is relatively small, and the price competitiveness is also weaker. If you’re looking for low – end products, you can choose stores with a price range of 10 yuan to 50 yuan, which is more likely to get cost – effective goods.

2.Assessing Supplier Strength from Product Photos

Give priority to cooperating with stores that can provide high – resolution product photos. This not only saves costs but also indicates that the source factory attaches importance to product presentation. Factories that value digital support are more sensitive to the trends of new styles, and new models are often the key to obtaining higher profits.

3.The Best – selling Price Range

In the wholesale business of the Guangzhou Zhanxi Watch Market, mid – to low – end fashion watches priced between 15 and 60 yuan are the most popular. Among them, women’s watches account for 80% – 85% of the total sales, and quartz watches account for 75% – 80%.

Product Quality and Identification Methods

The quality of watches in the Zhanxi Watch Market varies, but the principle of “you get what you pay for” holds true. This is especially evident when you conduct sufficient comparisons and market research. After years of development, the watch industry in Guangzhou has formed the most complete and efficient supply chain globally. This enables suppliers to easily provide customized (OEM) watches for customers, ranging from low – end to high – end products. Moreover, due to the abundant supply, each factory can focus on its area of expertise, such as the production of glass, watch dials, or watchbands, which also helps to reduce costs.

To distinguish the quality of watches, you can start from the following aspects:

1.Appearance Details

Carefully observe the appearance of the watch, such as whether the scales and hands on the dial are fine, and whether the edges are smooth without burrs; the texture of the watch case, whether the metal case has a good luster and texture, and whether the plating is uniform; the workmanship of the watch strap, whether the stitching is neat, and the texture and softness of the leather strap.

2.Function Testing

Check the basic functions of the watch, such as the accuracy of time, whether winding or setting the time is smooth, and whether the calendar display is normal. For mechanical watches, you can also listen to whether the movement sound is smooth and regular.

3.Brand and Reputation

Learn about the brand of the watch. Some well – known brands or suppliers with a good reputation in the market generally offer more reliable product quality. You can ask other purchasers for advice or check relevant reviews and feedback.

Beware of the Trap of Replica Watches

In the past, the Zhanxi Watch Market was once one of the largest trading markets for replica (fake) watches. Replica watches of big brands like Rolex, IWC, Omega, and Patek Philippe were everywhere, and they were sold for only a few hundred dollars. Since the quality of replica watches was relatively high, it was difficult for non – professionals to distinguish them, attracting many foreign tourists. However, nowadays, the Chinese government has made great efforts to crack down on the trading of replica watches to protect legitimate rights and interests. The number of replica watches in the market has decreased significantly. The remaining replica watches in the market now are far inferior in quality to those in the past, and most of them are used to deceive foreign tourists. Because merchants know that tourists will return home soon and are unlikely to come back to make trouble for a replica watch. Therefore, it is recommended that everyone, especially those who are not familiar with the market, should not get involved in the replica watch business and should not be carried away by seemingly attractive profits.

In conclusion, the Guangzhou Zhanxi Watch Market is a paradise for watch purchasers. As long as you master the above – mentioned key points, you can find high – quality watches that meet your needs and embark on a successful purchasing journey.

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